When he walked into a medical convention exhibit hall a few years ago and saw the backside of a life-sized model of a rhinoceros, Stan Hull senior vice president at GlaxoSmithKline, Research Triangle Park, N.C., had an “Aha!” moment. What does a rhinoceros — in this case it was a product promotion — have to do with healthcare? he wondered. The glitz, glamour, and gimmicks create a poor impression with regulators and the media who are closely scrutinizing medical meetings. “We want to find ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.