Mindi McKenna, PhD, MBA, director, Division of Continuing Medical Education, American Academy of Family Physicians, said something at a session at this year’s National Task Force on CME Provider/Industry Collaboration conference that has been resonating with me ever since I heard it: “We should pay as much attention to outcomes as we do to incomes.” Yes we should. And while I can’t put words in her mouth, I would say that “we” doesn’t include ...

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