It's not a glamorous process. And it doesn't happen overnight. In fact, rolling out a strategic meetings management program is a pretty labor-intensive job that's often met with some tough resistance. Just ask Tom J. Tolvé, CMP. As Novo Nordisk's senior manager of meeting operations, Princeton, N.J., Tolvé co-led the effort to put an SMMP in place back in 2005 and has helmed the program through various evolutions over the past four years. The result: He and his team have succeeded in ...

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