WHILE THERE IS nothing inherently wrong in developing CME activities supported by one company — and this funding model should and will continue — CME support by several companies elevates standards of independence, objectivity, and balance to a higher level. Therefore, I think providers should more aggressively pursue multicompany funding of CME activities. Separating Marketing and Education When the rules were less stringent and CME topic, content, and faculty selection may have been ...

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