MANY OF US see attendee surveys as an item to check on the “to do” list to keep the Accreditation Council for CME happy, and thus maintain our accreditation status. What we may not realize is that attendee surveys are potentially a powerful source of information for our marketing efforts as well. Surveys are wonderful tools to help us determine whether attendees had a meaningful educational experience in our workshop, conference, or symposium. And what about future activities? Properly ...

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