Approximately 40 senior planners from more than 20 pharmaceutical companies conducted a closed-door summit, facilitated by Barbara Taylor Carpender, CMM, Chief Alliance Officer, Taylored Alliances, Denver, during the first morning of the Third Annual Pharmaceutical Meeting Planners Forum. The participants, who each had at least 15 years of experience in meeting planning, shared their top concerns. Here are a few highlights. Follow the Data “Business has become totally data-driven,” said ...

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