As a 25-year veteran of the pharmaceutical meetings industry, Carol Krugman, CMP, CMM, is familiar with the perception that many meeting professionals have of event marketing β€” that it's about glitz and parties and that it's not their bailiwick. That may have been true a few years ago, she says, but not anymore. β€œEvent marketing is our world now,” she says. β€œIt is definitely our world in the future. If we don't embrace it and adapt to the extraordinary changes going on in the meetings ...

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