“If we book a resort, I can lose my job.” That's what a pharma meeting planner told Michael T. Aylmer, senior director, pharmaceutical sales, KSL Resorts, Downingtown, Pa., soon after the release of the PhRMA code. Issued in 2002 by the Pharmaceutical Research and Manufacturers of America, the Code on Interactions with Healthcare Professionals limits the entertainment and recreational activities pharma companies can provide to healthcare practitioners, and says that meetings should be held ...

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