Imagine proposing to your higher-ups that they eliminate your department. That's what the Pfizer CME team did last year. With government, public, and media criticism of pharmaceutical industry support of CME intensifying, the Medical Education Group decided it was time to step back and do a strategic analysis of their future role. During the previous few years, the group's leader, Mike Saxton, had put together a team of CME leaders drawn from a diversity of backgrounds — including the ...

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