ITAGroup: 2012 CMI 25

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ITAGroup
West Des Moines, IA
www.itagroup.com

FOUNDED: 1963

LEADERSHIP: Thomas J. Mahoney Jr., president and CEO; Mary Z. Bussone, senior vice president, event management  

TOP CUSTOMER MARKETS: insurance/financial services, pharmaceutical

AT A GLANCE: In the past year, ITAGroup has developed reseller relationships with three technology companies—QuickMobile and EventMobi, which build mobile meeting applications, and Bunchball, which has a gamification platform and apps. The company also launched a new division last December to focus on helping middle-market businesses effectively use incentive and recognition programs. And in the new version of its online awards catalog, users now have the option to designate a charity to receive accumulated incentive points as easily as selecting a merchandise reward.

BY THE NUMBERS: 

• Corporate meetings in 2011: 295
• Incentive travel programs in 2011: 90
• Meeting and incentive travel programs held outside the U.S.: 38%
• Room nights booked for meetings and incentives: 228,000
• Revenue from planning and executing meetings and incentives: 59%
• Full-time employees: 404
  
  
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