Creative Group Inc.

Appleton, Wis.
(920) 739-8850
www.creativegroupinc.com

FOUNDED: 1970

LEADERSHIP: Ron Officer, chairman and CEO; Brad Langley, president and COO

AT A GLANCE: Creative Group has strengthened its strategic meetings management resources this year with the appointment of Jane Wolfe as vice president, strategic sourcing and business development, and its June announcement that it has selected Cvent as its strategic meetings management technology partner. The company, which also opened a new office in the Detroit area, reports that launch events, sales meetings, and reward and recognition travel were its top corporate meeting categories in 2010.

  • Corporate meetings in 2010: 331

  • Incentive travel programs in 2010:74

  • Meeting and incentive travel programs held outside the U.S.: 22%

  • Room nights booked for meetings and incentives: 89,000

  • % of revenue from planning and executing meetings and incentives: 97%

  • Full-time employees: 107

  • Top customer markets: insurance/financial services, pharmaceutical