TBA Global LLC

Cindy Bell, Executive Vice President of Meeting Services
TBA Global LLC

White Paper

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New York
(646) 445-7000


LEADERSHIP: Robert Geddes, President and CEO; Joseph Lugo, CFO

AT A GLANCE: Over the past year, TBA Global has strengthened its digital, mobile, and social solutions services for meetings and events. This spring, TBA hired Webby award– winning Andre Mika to head up its digital practice, and published a white paper on leveraging iPads for event marketing. The company is reporting 36 percent growth in the number of meetings and incentives that it planned and executed in 2010 compared to 2009. The percentage increase in the number of room nights booked for meetings and incentives over that same period is 7 percent.

  • Corporate meetings in 2010: 532
  • Incentive travel programs in 2010: 12
  • Meeting and incentive travel programs held outside the U.S.: 7%
  • Room nights booked for meetings and incentives: 120,696
  • % of revenue from planning and executing meetings and incentives: 72%
  • Full-time employees: 85
  • Top customer markets: pharmaceutical, telecommunications