TBA Global LLC: 2011 CMI 25

cmi25125px2.jpg

cmi25125px3.jpg

TBA Global LLC

Cindy Bell, Executive Vice President of Meeting Services
White Paper LinkedIn Profile Twitter Page

New York
(646) 445-7000
www.tbaglobal.com

FOUNDED: 1994

LEADERSHIP: Robert Geddes, President and CEO; Joseph Lugo, CFO

AT A GLANCE: Over the past year, TBA Global has strengthened its digital, mobile, and social solutions services for meetings and events. This spring, TBA hired Webby award– winning Andre Mika to head up its digital practice, and published a white paper on leveraging iPads for event marketing. The company is reporting 36 percent growth in the number of meetings and incentives that it planned and executed in 2010 compared to 2009. The percentage increase in the number of room nights booked for meetings and incentives over that same period is 7 percent.

• Corporate meetings in 2010: 532
•  
• Incentive travel programs in 2010: 12
   
• Meeting and incentive travel programs held outside the U.S.: 7%
•  
• Room nights booked for meetings and incentives: 120,696
   
• % of revenue from planning and executing meetings and incentives: 72%
•  
• Full-time employees: 85
   
• Top customer markets: pharmaceutical, telecommunications