Whether they are a reward for exemplary customer service or a way to retain people in a competitive job market, incentives aren't just about building sales. 1. Stimulate the sales force generally, by providing a needed change of pace 2. Introduce a product 3. Introduce a new model 4. Extend a distribution area 5. Move slow items in a product line 6. Open new accounts 7. Encourage sales of the full line, including weak items 8. Sell special consumer promotions 9. Revive inactive ...

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