Like many insurance organizations, Aid Association for Lutherans (AAL), based in Appleton, WI, has been talking about incorporating a community service project into an agent conference for a long time. And, like many of those that have turned that talk into action, once AAL's meeting staffers took the plunge, they found their agents ready, willing, and delighted to spend a day doing good for others. "Normally [our qualifiers] see the Field Conference as a time to relax and share with their ...

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