In December of 1973, a small group of professionals in an emerging field known as "incentive travel" convened at the Americana Hotel in New York. Their goal: to form an international, professional, not-for-profit association dedicated to the pursuit of excellence in incentives. Twenty-five years later, the Society of Incentive & Travel Executives (SITE) has grown to more than 2,000 members in 87 countries, spanning the entire incentive travel universe, from hotels, resorts, airlines, and ...

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