To get four computers online at his booth, David Phillips, CEO, NKP Medical Marketing Inc., Los Angeles, says he used to spend “a minimum” of $1,500 to $1,600 for Internet service at each of the six or seven trade shows his company attends each year. But he’s found a way to cut that cost by about 80 percent, with a DIY Internet service that mails exhibitors everything they need to get online. Phillips found San Francisco–based Trade Show Internet while searching the Web, but with a price ...

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