As we desperately try to distance ourselves from what has been—by far—the most punishing year the meetings and incentives industry has ever known, I’d like to share my predictions about what lies ahead: The practice of strategic meetings management (SMM) will extend beyond corporations to associations, as they also seek ways to leverage their overall meeting spend. Companies will continue to curb travel for all internal meetings—all those non-client-facing non-revenue-producing ...

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