At the Incentive Research Foundation meeting in May in San Antonio, the star of the show was Michael Wu, Ph.D, principal scientist of analytics at Lithium Technologies, a guru in the gamification world. He was the first person I’d ever heard speak on gamification who connected the topic with applications in the incentive industry. By 2015, according to the Gartner Group, gamification—“the use of game attributes to drive game-like behavior in an ungame ...

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