Let's face it: If CHESTER ELTON and Adrian Gostick named their fifth book “The Stick Principle,” it wouldn't be nearly as tasty and appealing. Instead, The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance, continues the co-authors' success in the art of corporate incentives and recognition. We caught up with Elton, senior vice president at the O.C. Tanner Recognition Co., before he headed to Chicago to take the podium ...

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