Everyone loves golf, right? So why not use a virtual golf game to build traffic at yourbooth?
Traffic Builders Inc., Newburyport, Mass., will custom design a Click2 Golf Challenge for any company's Web page, including logos, product photos, and exhibitor/sponsor information. Trade show exhibitors also have the option of having the virtual closest-to-the-pin contest available on booth computer screens.
The game works this way: The participant registers at the Web site — thus providing the sponsor company with valuable data for potential sales leads — and is taken through a series of prompts to choose a virtual caddy, golf hole, and golfer. “You can play a hole at, say, Pebble Beach,” says Bob Cacciola, director of sales and promotions at Traffic Builders. “You get three swings to see how close to the pin you can get.”
Click2 Golf's “greens fees” vary depending on promo length. For more details, contact Cacciola by e-mail at firstname.lastname@example.org.