Not that dealers buy directly into Five Star, but participation can cost them tens of thousands of dollars a year. And unlike other incentive programs, DaimlerChrysler has chosen to concentrate rewards for qualifiers on the business — not on the individual employees or managers. Big-ticket motivators are noticeably absent for both employees and dealers. The thinking is that if those rewards help to make the business more successful, the individuals responsible will share in that success. On ...

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