European countries are more formal than the U.S. in the use of titles and surnames, and they should always be used. Business cards are frequently treated with much greater respect than is common in the U.S. One should read it, and not write on it, before putting it in a notebook or a shirt or coat pocket. Nearly every gesture used within the U.S. has potential to offend in some other culture. Therefore, it is safest to make few informal gestures. Hands should remain out of pockets. ...

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