First names should not be used unless it is specifically requested. Titles are important. Physical contact is not uncommon in conversation, and personal space is less than is customary in the U.S. Eye contact should not be held for long duration. Mexicans avoid saying “no,” using instead “maybe” or “we'll see,” so written agreements are important. Emphasize trust and compatibility; these emotional aspects are more important than cold logic. One's feelings count in business ...

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