In today's hot hotel market, the role of convention and visitors bureaus has never been more valuable for meeting planners seeking space. “Going through a convention bureau and letting them move that potential piece of business among the whole competitive set so that meeting planners can get a better assessment of the total marketplace is really helpful,” states Bill Peeper, president of the Orlando/Orange County Convention & Visitors Bureau, who recently announced his retirement after 22 years with the bureau. (See below.)
Christine Shimasaki, executive vice president of sales andat the San Diego CVB, agrees. “I think [the seller's market] is a huge opportunity for convention and visitors bureaus, because as availability and supply tighten, what meeting planners are going to need is a source that enables them to do a comprehensive search for availability — and that's what CVBs are here for.”
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