The SITE Foundation, the research arm of the Society of Incentive & Travel Executives, is taking unprecedented steps to define the incentive industry for the rest of the world and to support more research in the European incentive market. The Foundation's current project will, for the first time, attempt to measure the size of the incentive market by defining how large the incentive travel, motivational meeting, and event markets are and then attempting to pinpoint the number of end ...

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