When a fam invitation arrives, so does a conundrum. As fabulous as the itinerary might sound — five-star hotel, world-class dinners, one-of-a-kind experiences — all you're thinking is business, business, business. How relevant, you ask yourself, is this fam? Can I justify taking the time to go? Is it worth it? Fams vs. The Real Thing For starters, should you use the fam as a site inspection? According to some planners, they're two different things. Chris Pentz, CMP, president of Pentz ...

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