As the seasons change, so do the roles and responsibilities of the meeting planner. Consider March, the start of spring. After a long, cold winter, spring symbolizes a new beginning for the meeting planner, who must start the planning cycle by developing the concept for the meeting. Where does one start? By asking key questions: What is the meeting objective? How will this meeting affect my client and the bottom line? Who are the stakeholders, and how do they define success? The next ...

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