When BASF Corp. was looking for a venue to introduce a new product to 30 Midwest-area retailers last year, it found a place with all the comforts of home — a villa. The location of the event was Eagle Ridge Resort and Spa, Galena, Ill., which also has private homes and villas available for small meetings. “We thought the environment was ideal for building relationships with our customers,” states Steve Mishler, sales representative at Florham Park, N.J. — based BASF. The company rented ...

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