If I found one consistent theme as I walked the floor of the Motivation Show in late September, it was choice. Never have so many products been designed with so many options — so winners can pick what motivates them the most. At the top of the list is a new survey tool, rolled out at the show by Maritz Inc., that could have enormous implications for the group travel industry. Companies can use the Web-based survey to ask employees which program attributes (trip length, hotel type, ...

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