AS MORE AND MORE PLANNERS go out on their own, competition for new customers has become keener than ever. Savvy independent meeting planners know that the Web is key to developing new markets and a larger client base. How, then, can they use the Internet to market themselves successfully and build sales? Spin Your Web The most important step is to create your own Web site. “Your Web site should be central to your company's marketing effort,” says Corbin Ball, president of Corbin Ball ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.