“I can now say it — I am Paco and I am the face of travel!” That was a Twitter post from PACO SALDAÑA just before noon on June 17. Saldaña, director of guest services at The Ritz-Carlton, Amelia Island, in Amelia Island, Fla., won the U.S. Travel Association's “Face of Travel” contest to pick a spokesperson from the industry trenches who could talk about the consequences of the downturn in corporate meetings and events. On his first day on the “job,” Saldaña appeared in a full-page ad in ...

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