When it comes to merchandise awards, the sexes couldn't be farther apart. CMI polled several incentive houses to find out the most popular gift choices for each of the sexes: For the Ladies: It depends on age, says Catherine Carson, marketing director, Incentive Solutions, Atlanta: “Women over 30 prefer jewelry and leather luggage. Women under 30 tend to select home cooking gear.” Reports Atlanta-based USMotivation's Anne Klein: “In a recent incentive program where 45 percent of the ...

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