DON'T TALK TO LYNN RIDZON ABOUT ROI. She's too busy saving her company millions of dollars to think about it. Ridzon's meeting department at the Bristol-Myers Squibb Co. in Princeton, N.J., has embraced a process called CSM — consumption and specification management — that assesses internal meeting and travel consumption patterns in detail to identify needs and eliminate unnecessary expenditures. It's a micro-approach to scrutinizing meeting expenditures and making changes such as placing ...

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