$?$,$Wtotivation is a moving target. You can't expect a single recognition or rewards program to work for everybody or to work for years. One size does not fit all — and people's expectations change. That's why companies need to be innovative. One such organization with which I recently worked is Syncrude Ltd., one of Canada's largest energy companies. John Thomas, manager of operations, has helped to recharge that company's recognition efforts. For one, he personally created a new award, a ...

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