In the last few years, the white papers of the Groups and Meetings Committee at the National Business Travel Association, Alexandria, Va., have taken the lead in defining the concept of a strategic meetings management program. The organization now plans to take its leadership a step further by creating a new SMMP certification. A multi-day task force meeting in August, during NBTA’s 40th Annual International Convention and Exposition in Los Angeles, brought together approximately 25 senior ...

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