PERFORMANCE IMPROVEMENT Company Coaches Build Better Teams Athletes have coaches to help them maximize their performance, so why not employees? More companies, including IBM and Ernst & Young, are recognizing the benefits of hiring in-house coaches--not only to motivate employees but to make them better team players. A 1999 International Coach Federation survey of more than 4,000 corporations showed that most companies see coaching as a way to "facilitate shifts within the context of ...

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