Last spring, I knew that what my company manufactures — magazines — and the hard-working staff that produces them, needed rejuvenation. We faced the stiffest competition I had seen in my 20 years of print journalism and publishing experience: the Internet. How would trade — now called business-to-business — magazines fare in the brave new world of 24/7 resources and information? How could we offer compelling content in monthly and bi-monthly magazines (six, in total) when our meeting ...

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