For a growing number of companies, the use of game formats for meetings and training is anything but a trivial pursuit.

Roswell, Ga.-based QuizMaster Productions brings educational games to life with The Millennium Game, a live TV- style quiz show with a master of ceremonies and even a "studio audience."

Here's how it works: Teams of learners/trainees are formed before the show to familiarize themselves with the material to be presented. Then employees are chosen from the audience during the show to serve as contestants.

The Millennium Game can be customized for corporate meetings, trade shows, product introductions, or distributor/user conferences, says QuizMaster President Jim Seltzer. "Our corporate clients tell us what training or product-information message they want to get across, and we design the Q&A format around it."

For more information, log on to www.quizmaster.com.