Imagine walking into a hotel ballroom to find acrobats performing death-defying acts, BMX bikers riding loops, high-energy drummers, pyrotechnics, and awe-inspiring stage sets and lighting. That's what attendees saw as they entered the opening session of PSS World Medical's national annual conference. That was two years ago. The company's 2009 event—held in September at the Gaylord Texan Resort and Convention Center in Dallas—had a few more "budgetary challenges," as Mark Steele, vice ...

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