“YOU CAN LAUNCH THE BEST incentive program in the world, but if you don't tell anyone it exists, what good is it?” So says Brian Galonek, president of All Star Incentive Marketing, Sturbridge, Mass. Ask most incentive professionals, and they'll tell you that a strong promotion and communications campaign is absolutely critical to a program's success. Yet it's often not a given. For example, a survey of incentive program participants done by Dan Horne, a Providence (R.I.) College marketing ...

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