When was the last time you flew in an airplane and found an empty seat next to you, where you could actually stretch out and relax? Have you checked an online fare one day, and then returned a day later and found it had gone up $75? These are the down sides of yield management, a tool that has been used in the airline industry since the early 1980s: packed planes and dozens of different fares for the same seats. Hotel revenue management has been taking a parallel, though not as drastic, ...

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