Rosewood Hotels convened its first meeting industry advisory board in June, marking a more strategic interest in the meeting and incentive market for the 12-property luxury collection.

The Dallas-based hotel management company hosted 10 meeting executives for the 1½-day event, drawing a distinguished attendee list that included third-party planning companies such as Ambassadors, Maritz, Axxient, Creative Group, and LMS Meetings & Incentives, as well as major corporations such as Exxon/Mobil and Prudential Financial.

Rosewood currently does less than 10 percent of its business with meetings and incentives, but it hopes to see that number grow, said Bob Boulogne, Rosewood's vice president of sales and marketing, who peppered the group with questions on buying trends, planning pet peeves, sales communications, and other issues in the buyer/seller relationship. Boulogne said he was committed to the small to midsize meeting and incentives market and announced several additions to the Rosewood portfolio that fit that market.

Currently only six of Rosewood's properties figure prominently for U.S. groups: The Mansion at Turtle Creek and The Crescent Court, both in Dallas; The Carlisle in New York; Caneel Bay and Little Dix Bay in the USVI; and Jumby Bay, Antigua. But it's adding the 98-suite Acqualina in Sunny Isles Beach, Fla., in summer 2004, and La Solana in Puna Mita, Mexico, in 2005 (which Boulogne calls Rosewood's “most incredible property to date”). The company also hopes to move into the key gateway cities in the United States and Europe.