That's what International Conference Resorts' best customers experience at ICR's annual Arizona New Year's bash. A few customers have been to every New Year's Eve party since 1976. So has Richard Joaquim, president of ICR and managing director of the Scottsdale Conference Resort in Scottsdale, Ariz. "We discovered we could find out things about our business when we had this chance to talk to clients informally," Joaquim says. "They would tell us why they liked us, how we might improve, ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.