Talk about tight lead times: Alice Woychik and her team had 10 days to organize a product launch for 3,200 attendees. Before the director of meeting solutions at Novartis could finalize plans for the event, the new drug had to be approved by the Food and Drug Administration. Once the approval came through, it had to be launched immediately. One of her first steps was to hold a brainstorming session to develop “innovative ideas for accelerating the planning process,” to which she invited her ...

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