It was the first week in February, and Belinda Adkisson was doing a media tour to promote the launch of Portland, Ore.-based Imark Communications' newest event marketing concept, the NEXT Tech Tour. It was the same week that Key3Media Group, producers of COMDEX, filed for bankruptcy. “Our timing is interesting,” said Adkisson, vice president, marketing for NEXT. “There has been a shrinking of the trade show industry. Many big shows have closed. So, in order to survive, you've got to change ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.