HOW DO YOU extend the excitement of a magazine beyond the printed page? With special events. This month, we speak with Danielle Neumann, merchandising director for Seventeen magazine, based in New York. Seventeen's events range from fashion shows in shopping malls to outdoor concerts featuring top entertainers. Both Special Events and Seventeen are owned by Primedia Inc. SPECIAL EVENTS: How many special events do you stage for Seventeen magazine each year? NEUMANN: More than 200, in retail ...

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