Trade shows are opportunities for companies to spend large amounts of money on booths, demos, and shiny giveaways while hordes of attendees tromp around collecting miniature candy bars and tossing their loot in canvas totes like giddy kids at Halloween. Planning for the event can be a minefield, with rounds of meetings that pit the spendthrifts against the frugal, while one side envisions a booth like the Taj Mahal and the other a booth made of Popsicle sticks and Elmer's Glue. And there ...

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