Customer events are expanding at ITT Sheraton, too. We're not talking about 10,000 people here; however, a little idea dreamed up by a few salespeople over cocktails some eight years ago has taken a big place in ITT Sheraton's sales and marketing plan. The Customer Appreciation Awards Gala, a black-tie affair for ITT Sheraton salespeople and their top corporate and association clients, is now a hot springtime ticket in Washington, DC. The party is held at The Carlton each year on ...

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