Corporate incentives appear to be on a slow but significant growth curve according to a recent study conducted for the Incentive Federation. Of the 835 corporate executives who participated in A Study of the Incentive Merchandise and Travel Marketplace, 32 percent used noncash incentives as motivational rewards in 2000, compared to 26 percent in 1996, when the last study was conducted. While this study was completed before the economic slowdown, it suggests that the marketplace will respond ...

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