It helps to have talk show host Ellen DeGeneres as your special guest, but ultimately it was the strategic decision-making of Seattle-based Washington Mutual's planners that won the company the highest honor in the meeting industry — MPI's Global Paragon Award — for its restructured “State of the Group” meeting. MPI's judges applauded WaMu's ability to articulate company content and messages and to reach budgetary goals. Three criteria were developed to measure post-meeting ROI: retention, ...

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